![]() ![]() ![]() This is because emails sent via sequences from Hubspot always ends up in the primary inbox of the prospect. The advantage of email sequences is that since you are sending a personalized email to someone else, the open rates are quite higher. Unlike email marketing which uses a central address to send a blast, sequences simply talk with your email service provider and send emails on your behalf without you having to write it. When you are using email sequences it’s like sending a personal email from your own email account. When To Use Email Sequences Instead of Marketing Emails In Hubspot?Įmail sequences are a little different and the use case of them revolves mostly around sales outreach and personalization. This feature can be a game changer when used properly to improve delivery rate. The health tab gives you a bird’s eye view of the overall health of your email as well as how different campaigns are affecting the email health. Hubspot email marketing inside marketing hub also gives you an important tool called health. If you setup revenue attribution properly inside your Hubspot ecosystem, marketing emails can also show you how much revenue it has generated or contributed. These reports show you metrics like open rate, click through rate as well as what percentage of people clicked which parts of your email. Hubspot Marketing Emails Comes With Granular ReportingĪnother important topic to keep in mind is that if you send out an email using the rich HTML email client in Hubspot you will get access to some standard reporting built inside Hubspot. Currently you can only use smart rules based on contact list membership a well as contact lifecycle stages. Use smart rules to personalize automated emails in the drip series.Always A/B test different versions the email copy or subject to gauge the open rate and engagement rate.Make sure you are using some sort of personalization on the subject line as well. ![]()
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